Malavika Chitoor
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my story, the longer version

Hi, I'm Malavika.

I'm a content creator based in Mumbai. I help other creators figure out what to make, how to pitch it, and what to charge, with the kind of straightforward advice I wish I'd had at the start.

✦ Miss India state finalist📺 Himalaya national campaign🎬 Producer + presenter✨ 20.9K on Instagram · 7 Oct 2026
Malavika in a soft blue shirt, direct portrait

hi, hello · 2026

The short version.

I started as a freelance model, then competed in Miss India and made it to the state final. Stage lights teach you a lot about composing yourself in 2 seconds, turns out that's the same skill Reels need.

In 2022 I was the face of a national Himalaya campaign. Billboards in 9 cities. TV. People recognised me at airports. It was the kind of moment that should have launched a career, but I wasn't sure yet what career I wanted.

So I took a corporate job for two years. Steady. Boring in the best way. And every evening I posted, edited, pitched, learned. By month 18 I was earning more from brand deals on the side than from my day job. Month 24 I quit.

What I do now.

I make content for creators. Not for general audiences, for the people who are also trying to do this. That means templates, planners, hooks, editing guides and pitching scripts. I also offer discovery calls for a focused question, and ongoing content support with our team.

I also still produce + present for brands. The presenting work keeps me sharp; the producing work keeps me humble.

Why I do it this way.

I remember how much I had to figure out on my own: what to post, how to approach a brand and how to ask for fair pay. Sharing my resources and lessons gives other creators a place to start. I'd rather show my workand explain what I learned along the way.