This is you — the person/business the brand will pay. Two things to be careful about before you fill these in:

• Your name must match your bank account name exactly. Brand accounts teams reject mismatches, and you'll have to redo the whole invoice.
• GSTIN is a 15-character government ID for GST-registered businesses. Most creators under ₹20L gross / year don't have one and don't need one — leave it blank if that's you. The invoice still works without it.
• PAN is your 10-character income-tax ID. Brands often ask for it for TDS records (they deduct ~10% TDS on payments to creators under Section 194J). Include it if you have it — speeds up payment processing.

The brand or agency that owes you money. Critical: never invoice without a clear "bill to" party. If you put "Mamaearth" instead of "Honasa Consumer Pvt Ltd", accounts teams will reject the invoice. Ask the brand for the legal entity name if you don't have it — it's a normal request and they're used to it.

• Brand legal name is usually different from the public brand name. Ask the brand point-of-contact for "the registered legal entity for the invoice" — they'll know what you mean.
• Brand GSTIN matters because if the brand is registered, they want it on your invoice so they can claim input tax credit on what they paid you. No GSTIN is fine — just leave it blank.
• Brand state determines whether you charge CGST + SGST (same state as you) or IGST (different state). The form figures this out automatically from the two state codes.

Three small fields that matter more than they look. The invoice number is your primary record — it's how you, the brand, and your CA find this specific transaction in a year's time.

• Invoice number rules: unique, sequential, never repeat, never skip. Pick a format like MC-2026-001 and stick with it forever. The next one is MC-2026-002. If you're registered for GST, this format must include the financial year (Apr–Mar in India) and reset every April 1.
• Issue date is the day you create the invoice — usually today. This is the date the brand's books will record the expense.
• Due date is when payment is expected. 15 days is the industry-standard for creators in India. 30 days is the absolute maximum you should agree to. Anything longer = ask for advance instead.

Each line is one deliverable. Specific descriptions get paid faster than vague ones — accounts teams approve invoices that match the agreed scope clearly. "1 × Reel (30s, organic, posted on @malavikaa.chitoor)" is better than "Reel."

• HSN/SAC is a 6-digit government service code. It tells the tax department what kind of work you billed for. 998361 covers most creator brand work (Reels, posts, ads, UGC, brand promotion). Use 998311 for consulting work (1:1 calls, audits, strategy). The form fills 998361 by default — change it only if you know you're billing for something different.
• Quantity × rate = line total. If you delivered 2 Reels at ₹8,000 each, that's qty 2 × rate 8000 — not qty 1 × rate 16000. Brands prefer qty/rate broken out because it makes their books cleaner.
• Add usage rights and exclusivity as separate lines if applicable: "Whitelist usage rights, 30 days" or "Category exclusivity, 60 days." Splitting them out makes future negotiation easier — the brand sees what they're paying for what.

The trickiest part of an Indian invoice. The honest summary: most new creators should NOT charge GST. Charging GST without being registered is illegal. Not charging it when you ARE registered is also illegal. So check your situation carefully.

• Under ₹20L gross / year and not registered: leave the checkbox below off. You're done with this section.
• Over ₹20L OR voluntarily registered: turn the checkbox on. The form figures out CGST + SGST vs IGST from your two states.
• Not sure if you're registered? Check whether you have a GSTIN. If yes → registered. If no → not registered.
• Reverse charge is a niche mechanism where the buyer (not the seller) pays GST. For 99%+ of creator situations this is "no." Only check it if your CA explicitly told you to, or if you're billing certain government / SEZ entities.

Where the brand sends the money. No bank details = no payment, period. Two safety notes worth flagging:

• Account holder name must match the "bill from" name above exactly. Banks reject mismatched transfers, and the brand will come back asking you to redo the invoice.
• UPI vs bank account: UPI is convenient and free for under ₹50,000. For larger amounts, brands prefer NEFT/IMPS to a bank account because it leaves a clearer audit trail. Always include both fields if you can — let the brand pick.
• Don't share these publicly. The PDF is fine to email, but never post a screenshot of the invoice with bank details visible (e.g., on Instagram).

What goes at the bottom of the invoice. The default text is fine for most situations and you can leave it as-is. If you want to customise, here's what creators typically add:

• PO number reference — if the brand sent you a Purchase Order, mention its number here ("against PO #ABC123"). Speeds up matching on their end.
• Late payment terms — "late payments may incur interest at 1.5% per month" is standard and reasonable.
• Forward charge mention — if you're charging GST, add "Tax to be paid under forward charge" (this is standard; reverse charge is the unusual case).